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Novu

Open-source notifications infrastructure for devs and product teams

freemium Developer Tools

Novu is a developer tools tool built by Novu. It's best for Developers and Product teams. Pricing is freemium. Main alternatives include K3s, Woodpecker CI, OpenTelemetry.

Pricing

freemium

Audience

Developers

Community

0%

About Novu

Novu is an open-source notification platform designed for developers and product teams to create multi-channel notifications for web and mobile applications. It offers powerful workflows, seamless integrations, and a flexible API-first approach to manage notifications without disrupting production.

Novu is an open-source notification infrastructure that empowers developers and product teams to build robust, multi-channel notification systems. It simplifies the complexities of delivering notifications across various channels, such as email, SMS, in-app, chat, and push notifications, into a single, unified platform.

Key features include a built-in component for adding a notification inbox to applications with minimal code, user preference management, and multi-channel support. Novu provides a flexible API-first approach, allowing developers to integrate notifications seamlessly into their existing workflows. The platform also offers advanced email editing capabilities, enabling the creation of visually appealing emails without needing to write HTML tables.

Novu is designed to scale from simple setups to complex, code-driven notification systems. It supports features like delay windows, digest windows, and throttling to manage notification delivery effectively. Role-Based Access Control (RBAC) and audit logs enhance security and administration. Data residency options are available, including US, EU, Singapore, UK, Australia, Japan, and South Korea.

Targeted towards developers and product teams, Novu aims to streamline the notification process, allowing them to focus on building core product features. It is particularly well-suited for companies that require a customizable, scalable, and open-source notification solution. Novu's architecture allows for both cloud-based and self-hosted deployments, catering to different compliance and infrastructure needs.

Key Features

Open-source notification platform
Multi-channel notification delivery (Email, SMS, In-app, Chat, Push)
Built-in <Inbox /> component
User preference management
API-first approach
Advanced email editor
Delay windows
Digest windows
Throttling
Role-Based Access Control (RBAC)
Audit logs
US + EU data residency
Code-first workflows
Topics
Multi-tenancy support

Pricing

freemium

Free

Free
  • 10,000 workflow runs
  • All channels: Email, In-app, SMS, Chat, Push
  • US + EU data residency
  • Up to 20 workflows
  • 2 environments (Dev + Prod)
  • Activity feed retention: 24 hours
  • Up to 3 team members

Pro

From $30/month
  • Everything in Free
  • 30,000+ workflow runs
  • 7-day activity feed retention
  • Remove Novu branding
  • Advanced email editor (blocks, layouts)
  • Higher rate limits & faster processing

Team

From $250/month
  • Everything in Pro
  • 250,000+ workflow runs
  • Up to 10 environments (Staging, QA, Pre-prod…)
  • 90-day activity feed retention
  • Unlimited team members
  • More workflows
  • Role-Based Access Control (RBAC)
  • Expanded rate limits (600 RPS triggers)

Enterprise

Contact sales
  • Everything in Team
  • 10M+ workflow runs (custom volume tiers)
  • Unlimited environments
  • Custom retention policies (feed, audit, logs)
  • Custom delay & digest windows
  • HIPAA BAA
  • Dedicated SSO (SAML / OIDC, SCIM)
  • Private Slack/Teams support channel
  • Advanced data residency (SG, UK, AU, JP, KR, custom regions)
  • Self-hosted + Managed VPC deployment options

Who is it for?

Best for

  • Companies needing a flexible, scalable notification system
  • Development teams wanting to integrate notifications into their applications
  • Organizations requiring multi-channel notification delivery
  • Businesses that need customizable notification workflows
  • Teams looking for an open-source notification solution

Not ideal for

  • Organizations that prefer a fully managed, no-code notification solution
  • Businesses with very basic notification needs that can be met by simpler tools
  • Companies unwilling to manage and maintain an open-source platform

Integrations

SendGrid Amazon SES Postmark Resend Brevo (Sendinblue) Mailgun Mailjet

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