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Moz

SEO Software for Smarter Marketing

subscription Web Marketing

Moz is a marketing tool built by Moz. It's best for Digital marketers and SEO professionals. Pricing is subscription. Main alternatives include SE Ranking, Sitebulb, Tableau.

Pricing

subscription

Audience

Digital marketers

Platforms

Community

0%

About Moz

Moz builds SEO tools that make SEO, content marketing, market research, digital PR, and local SEO easy. It is backed by a large community of SEO professionals.

Moz offers a suite of SEO tools designed to simplify and enhance various aspects of digital marketing. Their tools cater to SEO, content marketing, market research, digital PR, and local SEO, aiming to make these processes more accessible and efficient. Moz is known for its extensive community of SEO professionals, providing a collaborative environment for learning and growth.

Key features include tools for keyword research, link analysis, rank tracking, and site auditing. Moz Pro, their all-in-one SEO toolkit, helps users track their brand's footprint in AI search and provides actionable insights to improve search visibility and drive qualified traffic. STAT offers large-scale rank tracking, while Moz Local focuses on local SEO and reputation management.

Moz differentiates itself through its comprehensive data index, which includes over 44 trillion links, and its commitment to providing educational resources like the Beginner's Guide to SEO and Moz Academy. The platform targets digital marketers, agencies, and enterprises looking to gain a competitive edge in search. Moz's tools are designed to uncover insights, simplify SEO tasks, and ultimately drive business growth.

Moz Data provides custom data solutions to power SEO strategies and AI models. The Moz API allows users to integrate Moz's data into their own applications. With a focus on user-friendly interfaces and robust data, Moz aims to empower businesses to make smarter marketing decisions in less time.

Trusted by over 500,000 brands and agencies, Moz offers solutions tailored to small businesses, agencies, and enterprises. Their offerings range from free SEO tools like Domain Analysis and Keyword Explorer to comprehensive platforms like Moz Pro and STAT, ensuring that businesses of all sizes can benefit from their expertise.

Key Features

Keyword Explorer: Find traffic-driving keywords with a 1.25 billion+ keyword index.
Link Explorer: Explore over 40 trillion links for backlink data.
Domain Analysis: Get competitive SEO metrics like Domain Authority (DA) and top pages.
Rank Tracking: Monitor keyword rankings across search engines.
Site Audits: Identify and fix on-site SEO issues.
Competitive Research: Uncover insights on organic search competitors.
Moz Local: Local SEO and reputation management.
Moz API: Access a vast index of links to power custom data solutions.
AI-powered insights
Content Marketing Tools
Market Research Tools
Digital PR Tools
Reporting and Analytics
SEO Learning Center
Moz Academy: Upskill and get certified with on-demand courses & certifications.

Pricing

subscription

Entry

20/monthly

Mid-Tier

75/monthly

Mid-Tier Plus

125/monthly

Advanced

250/monthly

Advanced Plus

500/monthly

Enterprise

Contact sales

Enterprise Plus

Contact sales

Who is it for?

Best for

  • Improving search engine rankings
  • Conducting keyword research
  • Analyzing backlinks
  • Performing site audits
  • Tracking competitor performance
  • Managing local SEO
  • Powering custom SEO data solutions

Not ideal for

  • Businesses with no SEO budget
  • Companies not interested in data-driven marketing
  • Users who need a completely free SEO solution

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