Heap

Heap, now part of Contentsquare, is a digital insights platform designed to provide comprehensive data and actionable insights into user behavior. It differentiates itself by automatically capturing every user interaction on a website or application, eliminating the need for manual event tracking setup. This complete dataset allows businesses to uncover hidden opportunities and friction points in the user experience.

Key features include automatic event tracking, advanced data science capabilities (Heap Illuminate), and integrated session replay. Heap Illuminate uses data science to identify key moments of friction and opportunity, even for user behaviors that haven't been explicitly tracked. Session replay provides full context on user actions, allowing teams to understand why users do what they do and quickly identify solutions to problems.

Heap is targeted towards product teams, marketing teams, and data teams. It helps product teams optimize product activation, conversion, and retention. Marketing teams can use Heap to optimize acquisition performance and costs. Data teams benefit from Heap's ability to optimize behavioral data without code.

Heap's platform offers features like journeys, visual maps of user flows, AI-powered analytics, web analytics, session replay, heatmaps, data analysis, segments, dashboards, charts, and playbooks. These tools enable users to improve conversion in user flows, maximize product adoption, understand user behavior, and manage product-led growth.