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Ghost

Turn your audience into a business with a powerful, modern publishing platform.

subscription web CMS & Website

Ghost is a cms & website tool built by Ghost Foundation. It's best for Independent writers and journalists and Bloggers and content creators. Pricing is subscription. Main alternatives include beehiiv.

Pricing

subscription

Audience

Independent writers and journalists

Platforms

Community

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About Ghost

Ghost is an open-source publishing platform designed for professional creators. It offers tools to build a website, publish content, send newsletters, and offer paid subscriptions, enabling creators to grow a business around their content.

Ghost is a modern publishing platform focused on empowering creators to build a business around their content. It provides a suite of tools for website creation, content publishing, email newsletters, and membership management. Designed with a clean and intuitive interface, Ghost aims to remove the complexities of traditional content management systems, allowing creators to focus on their work.

Key features include a streamlined editor, built-in newsletter functionality, and native membership and subscription capabilities. Ghost supports rich media, dynamic content cards, and audience segmentation. It also offers detailed engagement analytics to help creators understand their audience and optimize their content strategy.

Ghost differentiates itself by being open-source and focused on independent publishers and creators. It provides complete control over website design and branding, with options for custom themes and integrations. The platform is designed to be fast, secure, and scalable, making it suitable for both small blogs and large publications.

Ghost targets writers, journalists, bloggers, podcasters, and businesses looking to establish a strong content presence. It's particularly well-suited for those who want to offer paid subscriptions or memberships to their audience. The platform is used by a diverse range of organizations, from independent creators to established media outlets.

As a non-profit organization, Ghost is committed to building open-source technology that supports the future of online media. It offers both a hosted (Ghost(Pro)) and self-hosted option, providing flexibility for users with different technical requirements.

Key Features

Website builder with custom design options
Built-in email newsletter functionality
Membership and subscription management
Content editor designed for professional publishers
Rich media and dynamic content cards
Audience segmentation
Engagement analytics
Custom themes and integrations
Free custom domain (with Ghost(Pro))
Offers & promotions for subscribers
Native signup forms
Detailed engagement analytics
API for custom integrations

Pricing

subscription

Starter

$18/monthly (billed yearly)
  • Your own website
  • Free custom domain
  • Email newsletter
  • Simple design settings
  • 1,000 members

Publisher

$29/monthly (billed yearly)
  • 3 staff users
  • Custom themes
  • 8,000+ integrations
  • Paid subscriptions
  • Advanced analytics
  • 1,000 members

Business

$199/monthly (billed yearly)
  • 15 staff users
  • Priority support
  • Higher usage limits
  • Early access to features
  • 1,000 members

Custom

Contact sales
  • Unlimited staff users
  • Advanced configurations
  • Dedicated IP address
  • 99.9% uptime SLA
  • Unlimited members

Who is it for?

Best for

  • Creating and managing a blog or online publication
  • Building a membership-based community
  • Sending email newsletters to subscribers
  • Monetizing content through paid subscriptions
  • Content marketing for businesses
  • Creators looking for complete control over their website design

Not ideal for

  • Complex e-commerce solutions
  • Large enterprises requiring extensive customization
  • Projects with limited technical resources (for self-hosted option)

Integrations

GeckoBoard Discourse Imgur MailChimp Pinterest HelpScout Buffer Unsplash AirTable Vimeo Discord Spotify Ulysses ActiveCampaign Twitter Zapier Stripe Slack Instagram Facebook iA Writer YouTube Feedly Google Analytics GitHub Netlify Let's Encrypt Plausible ChartMogul Cove Udesly Giphy Intercom Tally

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