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Attio

The AI CRM for GTM.

subscription Web Sales

Attio is a sales tool built by Attio. It's best for Go-to-market (GTM) teams and Sales teams. Pricing is subscription. Main alternatives include Salesforce, Intercom, Brevo.

Pricing

subscription

Audience

Go-to-market (GTM) teams

Platforms

Community

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About Attio

Attio is a flexible and data-driven CRM platform that allows businesses to build a customized CRM solution tailored to their specific needs. It focuses on providing a powerful platform with an adaptive data model, data enrichment capabilities, and scalability.

Attio is a next-generation CRM platform designed to provide businesses with the flexibility and power they need to manage customer relationships effectively. Unlike traditional CRMs with rigid structures, Attio offers an adaptive data model that can be customized to fit any business's unique requirements. The platform emphasizes data enrichment, ensuring users have access to comprehensive and up-to-date information about their contacts and companies.

Key features of Attio include AI-powered search and creation, native data models, automated workflows, personalized outreach sequences, and real-time reporting. The platform also offers call intelligence, allowing users to record and analyze meetings for insights. Attio's developer platform enables users to build custom apps and integrations, further extending the platform's capabilities.

Attio is designed for go-to-market (GTM) teams looking for a CRM that can adapt to their evolving needs and provide a competitive edge. It is particularly well-suited for companies that require a high degree of customization and want to leverage AI to improve their sales and marketing efforts. The platform's focus on automation and collaboration helps teams streamline their operations and improve productivity.

Attio differentiates itself through its AI capabilities, flexible data model, and developer platform. It aims to be more than just a CRM, positioning itself as a central hub for customer relationship magic. The platform's pricing structure caters to a range of businesses, from individuals to large enterprises, with options for free, plus, pro, and custom enterprise plans.

Key Features

AI-powered search and creation
Native CRM data model
Automated workflows
Personalized outreach sequences
Call Intelligence (record and analyze meetings)
Real-time reporting
Developer Platform (MCP, API, and SDK)
Data enrichment
Customizable data model
Real-time contact syncing
Email templates
Collaboration features (notes, comments)
AI Agents
Automated lead scoring
Integration with Google Meet, Zoom, and Microsoft Teams

Pricing

subscription

Free

Free
  • Real-time contact syncing
  • Automatic data enrichment
  • Up to 3 seats

Plus

36/per user/month
  • Private lists
  • Enhanced email sending
  • No seat limits

Pro

86/per user/month
  • Call Intelligence & sequences
  • Advanced permissions
  • Priority support

Enterprise

Contact sales
  • Unlimited objects
  • Unlimited teams
  • Advanced security & admin

Who is it for?

Best for

  • Businesses needing a highly customizable CRM
  • Teams looking to automate complex business processes
  • Companies wanting to leverage AI for sales and marketing
  • Organizations requiring detailed reporting and insights
  • Teams that need to collaborate effectively on customer relationships

Not ideal for

  • Businesses seeking a simple, out-of-the-box CRM solution
  • Organizations with very basic CRM needs and limited customization requirements
  • Companies that do not require AI-powered features or advanced automation

Integrations

Typeform Zapier Slack Aircall Mailchimp Google Meet Zoom Microsoft Teams

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