App & Web Analytics

Matomo is a web analytics platform designed for teams who demand accuracy and prioritize data privacy. As an alternative to Google Analytics, Matomo offers 100% data ownership, ensuring that you have full control over your analytics data. This eliminates concerns about data storage, ownership, and privacy, which are common with other analytics tools.

Key features of Matomo include comprehensive visitor tracking, behavior analysis, acquisition insights, multi-attribution modeling, and e-commerce analytics. It also offers advanced features like goal tracking, funnels, cohorts, custom reports, and a tag manager. Matomo allows you to understand your visitors, optimize content, identify high-ROI marketing channels, and gain insights into customer purchasing behaviors.

Matomo differentiates itself by providing flexibility through both cloud and on-premise hosting options. The open-source nature of the platform allows for customization and extensibility. It is designed to be GDPR-friendly, ensuring compliance with privacy regulations. Matomo is trusted by over 1 million websites in over 190 countries, including organizations like the United Nations, European Commission, and Amnesty International.

Matomo is best suited for businesses and organizations that require accurate web analytics data while maintaining strict data privacy and control. It caters to teams who need detailed insights into visitor behavior, marketing attribution, and e-commerce performance. The platform's flexibility makes it suitable for various use cases, including complete analytics, intranet analytics, consent-free tracking, and tracking personal data.