AdRoll
AI-powered advertising platform for brands and agencies.
AdRoll is a marketing tool built by NextRoll. It's best for Retailers and B2B companies. Pricing is subscription. Main alternatives include Hootsuite, Swipe Pages, Hyros.
Pricing
subscription
Audience
Retailers
Platforms
Community
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About AdRoll
AdRoll is an AI-powered advertising platform designed to maximize advertising performance and minimize complexity for brands and agencies. It helps users excel with targeted full-funnel, cross-channel ad campaigns.
AdRoll is a connected advertising platform that helps marketers drive more revenue. It offers solutions for running multi-channel ad campaigns, generating B2B pipeline, and converting ideal audiences across various industries. AdRoll provides tools for e-commerce, social advertising, and cross-channel attribution.
The platform is designed to turn existing teams, budgets, and tech stacks into growth engines. It connects to systems and platforms users already utilize, strengthening campaigns with every data point. Powered by over 16 years of machine learning, AdRoll automates digital marketing processes, ensuring precise performance. The platform also offers award-winning support, providing users with answers and strategic guidance from digital advertising experts.
AdRoll's technology is built to keep ads relevant and performant in a privacy-forward future, ensuring ROI without compromising consumer trust. It provides solutions for brand awareness, retargeting, GTM orchestration, buyer insights, and media analytics & reporting. The platform also includes an AI Assistant to help with campaign optimization.
AdRoll ABM (formerly RollWorks) focuses on generating B2B pipeline, speeding up sales cycles, and closing more deals. It engages the right accounts at the right moments with multi-channel advertising, go-to-market orchestration, and revenue impact reporting.
AdRoll is suitable for retailers, software providers, and various other businesses looking to enhance their advertising efforts across multiple channels.
Key Features
Pricing
subscriptionAdRoll offers several pricing packages:
* Self-Service Ads: Pay-as-you-go advertising with cross-channel attribution & social ads available as add-ons.
* Managed Services Ads: Pay-as-you-go advertising with managed services (requires qualifying ad spend).
* Managed Services Advanced Package: Full AdRoll platform, free ad credits, and guaranteed services with a one-year commitment.
Add-ons included with the Advanced Package:
* Cross-channel attribution: Identify & prioritize channels, campaigns, and journeys that generate conversions & revenue.
* Social ads: Launch campaigns across the open web and four popular social media platforms (self-service only).
Who is it for?
Best for
- Businesses looking to run full-funnel, multi-channel advertising campaigns.
- Companies aiming to generate and close B2B pipeline with account-based marketing.
- Marketers seeking to improve brand awareness and customer retention.
- E-commerce businesses wanting to enhance their advertising efforts.
- Agencies managing advertising campaigns for multiple clients.
Not ideal for
- Businesses with very limited advertising budgets.
- Companies not ready to invest in a multi-channel advertising strategy.
- Organizations that do not require advanced AI-powered advertising solutions.
Alternatives to AdRoll
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Swipe Pages
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Hyros
The only ad tracking software trusted by thousands of businesses to get accurate ad performance data.
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